Perhaps smartphones that take fame are the top, perhaps that more usually seen in advertising posters or in settlements, but these are not always much less those pulling the truck when it comes to sales in part by investment requiring. And there are terminals that make history a brand that is why, as in the case of the Nokia Lumia 520.
This terminal was the bet that the still Nokia-Microsoft Alliance submitted to it were the scourge of the input range to be a basic specifications terminal dress a historical quality plastic and a great asset: the value for money. A smartphone that It became an economical choice for the user who was looking for a device without pretensions and that fulfilled basic application requirements.
Today we know from the study of AdDuplex this phone is still after the years most widely used among other smartphones with Windows Phone, with 12.9% of the total ahead of one of his successors and other more recent phones. What does this small terminal to keep its users it after years?
The formula for success
The Nokia Lumia 520 is born to April 2013 with a starting price of 179 euros. A price which in principle is not a great claim when there are more affordable options such as the Samsung Galaxy S Duos 2, released in 2012 at a cost of about 130 euros in competition and has the reputation of the manufacturer (and, therefore, in favour of the dependent on depending on what establishments).
However, its features make it to consolidate itself as a safe option When the user searches for a basic terminal, fitting into several profiles of popular name as “a mobile to WhatsApp” or “a phone for older people” referring to a relatively limited and non-specific use. Reflection of this is that it was already in July 2013 leader in sales of phones with Windows Phone reaching a 13.3% share, a rise from fifth to first in just one month.
His formula for success is not a secret, but quite the opposite: a very, very good value for money
His formula for success is not a secret, but on the contrary: a very, very good value for money. But when it comes from a range of input terminal specifications would limit its performance in comparison with other more powerful, Windows Phone has been characterized for being lightweight, simple and undemanding in terms of battery, so that it became a way of initiating new users on the smartphone as well as meet who prorizara the simplicity.
In addition, it is a mobile Compact, lightweight and comfortable for their construction and design (with a curved rear that makes it quite ergonomic), something which, in many cases, be valued the fact that lacks front camera. Not to mention the plastic Nokia, which in this case also was at the time in which one of the hooks of the manufacturer were colors of housing (and that these could replace).
I liked and I still like
The test that was a success is the fact that we are talking about today. It has rained a lot in Redmond since its launch, three years in which in fact we saw disappearing from the backs of their terminals Finnish footprint so finally is simple Microsoft logo. Time during which we have seen quite a few releases in the input range as well as in the “medium-low”, Since the catalogue of the company gives for some diversification in generalist usual classification.
Terminals such as the 535 Lumia or the Lumia 640 and 640 XL that despite being superior in specifications (as well as represent more options in terms of size) they fail to exceed in number of users to their successful common ancestor. We see that there are below with 11.7% of users for the 535 and 6.3% and 3.3% for the 640 and 640 XL respectively.
The timid progress of the new
Although it is too early to evaluate the latest Microsoft Terminal sales, we see that at the moment None of the three appears in the graph. Neither the modest Lumia 550, the latest iteration of the series, or those who took a clean sweep the prominence of the presentation, the Lumia 950 and 950 XL, whose high price could have impacted on sales not delaminate at the moment as they are running in AdDuplex.
Currently Windows 10 has an adoption of the 9.5
In terms of the operating system we look at something similar, although in this case if we come to observe in the graph. Like this, Windows 10 has an adoption of 9.5%. Here reigns the version 8.1 of the system, with 77.7% of current users, Windows Phone 8 and a heavy duty 7 remaining with a 8.4% and 4.3% respectively.
We’ll see if the price of the top of Microsoft conforms more and manage to climb in sales, so much so as by the trick of the rebirth of the operating system, which unifies devices, is renewed in interface and presents interesting novelties as a Continuum. At the moment, the old school still like more and the Nokia Lumia 520 is consolidated as one of the legendary brand terminals by remain the favorite in his Kingdom.
The Nokia Lumia 520 still most widely used Windows Phone …
Three-year-old Lumia 520 is still the most popular Windows …