Sony Music Chief: Apple’s Music Service Ready Tonight

It is now sure that Apple tonight launches its new streaming service for music. It tells the Director of Sony Music.

Apple’s long-awaited music service and a result of the acquisition of Beats will be a reality tonight.

It tells the Director of Sony Music Entertainment, Doug Morris, at a music Conference in Paris named Midem.

According to Venturebeat quoted Sony-Director of yesterday to say: “It happens tomorrow” with allusion to the evening’s WWDC event, which kicks off with a keynote at 19:00 Danish time.

Doug Morris is particularly relevant for the launch of Apple’s music service. He and Sony Music Entertainment are among the major record companies, which Apple must have an agreement with in order to be able to deliver a large catalog to consumers.

Ahead of tonight’s event has otherwise been doubtful whether Apple could reach to get the last agreements in house with Sony Music and Universal Music and Warner Music. There is some evidence, therefore, after the Director’s announcement that it is in place and that Apple does not have to postpone the launch as with the next Apple TV.

Apple will be a tough competitor

According to Doug Morris will be Apple with its music service, which according to Appleinsider is expected to get the name “Apple Music”, a major competitor for especially Spotify due to Apple’s many existing customers in iTunes.

To a question about what Apple can bring with them to the new music service, he says:

“They have of 1,192 billion dollars in the Bank. And they have 800 million credit cards in iTunes. Spotify has never really advertised service because it has never been profitable. My guess is that Apple will advertise this totally wild, and I think it will get a haloeffekt on streamingbranchen “, he says.